Thursday, January 28, 2010

iPad…from Apple or Always?

When Apple announce their newest product this week, people immediately began making jokes about how the name sounded more like a feminine hygiene product than a groundbreaking computer.

Honestly, did no one at Apple see that one coming?

One of the questions I’ve heard batted around because of this is: Does Apple employ any women on their marketing team? I think a better question is this: Does Apple employ anyone with a sense of humor?

No, I’ll admit, I didn’t pick up on the connection to begin with. My first thought was “huh, isn’t that name a big close to iPod?” But Apple is a BIG company. At least one person had to crack that joke. They should have known. Or maybe they did and, as Andy Ihnatko, a tech columnist at the Chicago Sun-Times pointed out, they just knew that they could call it anything, even “mangled baby duck” and people would still buy it.

So, what’s the final outcome going to be? The jokes will last for a day or two until something else comes along to grab our attention. Then, the general public will forget them until December when they make a brief resurgence during year-in-review programs. Computer geeks will giggle over this for a while. And Apple won’t care because they’ll be laughing all the way to the bank.

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